Merculet ICO Review - Tokenizing Internet Users or Money Grab?

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Tonight I’m going to be reviewing the Merculet ICO.

Like all ICOs make sure you do your own research and due diligence before investing. I am not a financial advisor and this is by no means financial advise.

So lets take a closer look at Merculet ICO shall we?

Merculet – ICO Review

First I want to make sure you understand. I am not paid or sponsored to review ICOs. If I was I would disclose that information.

My views on the Merculet ICO are just my opinion.

So todays review we are going to take a look at Merculet. I will say before we dive in it’s a very interesting project.

Before we get into it I will say this. This ICO scored very high in all aspects of my grading system. Let me explain why.

So what is Merculet and what is the big deal about this project?

Merculet wants to tokenize the attention of internet users. Businesses incentivize users to share their data which drives the usage and adoption of a businesses platform.

So it’s operating the same market niche as the basic attention token.

Merculet – Token Metrics

Merculet has a very low hard cap set at 31,000 Ethereum. It’s going to have a 10 billion token supply. 30% of these tokens will be sold in its crowdsale. 16,000 Ethereum will be allocated to Pre Sale investors. 15,000 Ethereum will be allocated to crowdsale investors. Approximately 20% of tokens will go to the team and advisors.

Pre Sale investors will recieve 20% bonus which is going to be locked up and vested for 5 months. Every month 20% of Pre Sale investors tokens will be unlocked on a monthly distribution basis.

This is why I am giving Merculet a high score with token metrics. They really thought about price dumping and how they can mitigate that with lockups and vesting Pre Sale investments.

Merculet MVP

Merculet product concept will no be available until Q2 of 2018 with a prototype for partners. Also a beta version will not be available until Q3 of 2018.

So currently it doesn’t look like they have a working product MVP. However this is something I would suggest digging a bit deeper on.

The project looks pretty solid but lets look at the negative.

Merculet ICO – The Bad

First I want to say the White Paper was poorly written. If you read through it there are many gramatical mistakes. With a project of this size you would think they would at least hire someone to go through and fix it. It also lacks technical details and seems more like an ad campaign.

That being said I will say this. I have seen this before with other Chinese ICOs or foreign ICOs. I just think these days it’s pretty easy to hire someone from Fiverr.

Personally if it were my ICO I would make sure to have the right translators. You don’t want to dilute your business concept.

Secondly Merculet will be competing with other big tokens.

Thirdly I’m getting a sense that the project has been rushed. Most of the dedication seems to be all about the token and sale.

Ideally I want to believe the project is truly trying to build a connection between companies and their audience. Hopefully it’s not just some money grab.

Merculet – My Conclusion

The challenge that I think Merculet is facing is whether or not it can compete with the titans of the internet.

Despite have a All Star and highly experienced team. The advisors in particular. I’m just not sure about pulling a project of this magnitude off.

Also if a project does not have a working MVP I will not invest. That’s just me. I have seen many people invest in ICOs that do not have a prototype of any kind. It’s possible the Merculet project or any other ICO for that matter could turn out to be great. I’m just not willing to take that risk.

Personally I will not be investing in Merculet but you have to make that decision for yourself. There is a lot of good with this project. I just have some other things going on I’d rather put my time and money into.