Have you ever really thought about the importance of time in your business?  So here’s the question you have to ask yourself every single day.  How do I protect my time, energy and money so I’m only spending them on things that take me closer to my goals?  In fact we are going to repeat this question because it’s that important. How do I protect my time, energy and money so I’m only spending them on things that take me closer to my goals?

Just How Important Is Time

You have to protect these things because if you don’t what’s going to happen?  If you don’t value your time, energy and money why would you expect anyone else to.  I get it. For example, some of you are not comfortable asking for money.  Ever ask yourself why? Most people don’t value themselves enough to charge for it.  A good solution to this problem is charge as much as you can if the market will pay that price.

Always remember, you’re charging more money not just for yourself but also for them.  Do you know why? When you charge more money they will take it more seriously in turn getting better results.  When they get better results they become better long term clients.

So many people are worried about charging too much money.  They go around looking at what your their competitors are charging.  Get rid of that mentality. Remember, marketing and sales is all perception.  If you can build up the value you can charge twice what your competitor charges.

Remember something.  It’s not because your greedy it’s because your generous.  I know this sounds crazy or counterintuitive but I’m telling you get as much money as you can so they will get better results.  You can’t guarantee someone good results but they are much more likely to get better results.

I know for a fact if someone pays me 2x or 3x times for my time they will get better results.  I know this for a fact because now everything is on the line.  If someone pays me 100k for a years worth of mentoring do you think they will get better results than if they paid 10k? I’ll guarantee it.

If someone loses 10k it’s not going to be the end of the world but if they have 100k on the line.  That same person is going to be like, holy $%^& I better make this work.  Where’s the value.  I’ll do whatever the heck it takes to make this work. Think about that.

So how much is your time worth?  You need to know this or you can’t make effective decisions on what activities you should be spending your time on.

Time Is Money

So lets calculate how much your time is worth.  Here’s an exercise and you can do this on your own.  What’s the amount of money you want to make this year?  Lets say you want to make a million dollars per year.  Lets pretend you work 220 days and 8 hours per day.  That’s 1760 hours per year.  Now if you divide 1 million by 1760 hours that’s $568 dollars per hour that you have to make.