How To Use Facebook Graph Search to Kickstart a Conversion
People talk a lot about paid traffic and buying Facebook ads but here we like to share lots of different ways to get FREE eyeballs to your site. Most people starting a business online are usually looking for a way to make money not lose it. So I decided to put together another strategy to help grow your business.
For those of you growing your business online I’m going to create a list of 100+ free marketing strategies to help you grow your business. With that being said I’m going to show you how to use Facebook graph search to find perfect customers and partners for your business!
Did you know that Facebook has the most in-depth search engine of anyone? You can actually search based on the data about people whereas other search engines are keyword dependent. Big difference.
I’m going to take you step by step how to use Facebook Graph Search. For example, you would start with a simple search. Lets say “People who like Boston Red Sox”.
After you do a search there are filters on the right hand side so you can search even more. Some examples are gender, relationship, employer, where there from, school, likes etc. Think about this for a moment. Lets say your selling pink Red Sox shirts in Teespring who is your target audience? I’d say women, probably living in the Boston area who like the Red Sox. Within seconds you can get an exact list of people to connect with 🙂
When your logged into Facebook play around and learn how to use Facebook graph search and get familiar. It really is quite impressive. When you click the “See More Filters” link at the bottom it opens up additional filtering options.
How to use Facebook Graph Search and find the perfect audience
Are you seeing how to use Facebook graph search is very powerful? Your able to dial in the perfect audience. Your next step is to contact them! There are many ways to do this but I’m going to teach you the correct way. As we proceed, just remember one thing. NOBODY likes spam. Using this method is all about having a good icebreaker. The trick is being REAL and valuable!
Before you send anyone a message you want to look at their profile. Look at their “ABOUT” section and learn a bit about them. Find something interesting where you can connect. See what THEY are all about. Remember this isn’t about you. Your trying to find their passion, what they do for a living etc. The more information you can gather the better.
NOTE: Don’t spend all day researching someone. Be quick because some of these people may not even contact you back.
Ok, let’s create an example. You’ve looked through your potential buyers profile, about section, maybe checked out their website if they had one. Don’t ever pitch them on the first message. Your main goal is to simply start a conversation.
Maybe you add them as a friend in facebook and start up a chat.. Eventually this person is going to ask you questions. Remember to tailor what you do to fit the situation. Never try to be a one size fits all pitch. It doesn’t work. Learn how to adapt and be original in different situations. Some call it the gift of gab. When you reach out to enough people you will eventually get very good at it.
When the person feels comfortable with you this is your chance to ask for an email. Set up a Pre-Written email, and now you are building a list of targeted people. It’s all about getting your product or service in front of people on a daily basis. Being consistent.
When you get familiar and really learn how to use Facebook graph search you can easily get 20-30 leads every single day.
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