Facebook Page For Business – Rescue Your Organic Reach
Now I’ve been going on a while now about the importance of building up big social accounts but some are saying having a Facebook page for business is worthless. Some people are saying that organic Facebook reach is dead. I beg to differ. I am going to show you some strategies to rescue your organic Facebook reach.
As you know building up
big MASSIVE social accounts is good for driving tons of free traffic and also they are amazing for SEO. Having a Facebook page for business is no different. If you know anything about my kind of SEO strategy you’ll know that most of it relies purely on social accounts to get my sites ranking and banking.
In terms of social sites it’s no secret that Facebook is currently the biggest one out there. But it’s really time consuming to grow a big fan page and what’s the point if Facebook organic reach is dead. Or is it?
Facebook Page For Business – High Engagement Matters
I’m here to tell you Facebook organic reach is far from dead. I’m going to show you some examples using my “Addicted 2 Red Sox” fan page. I chose this one because it is relatively small (only 4700 fans) but gets extremely high engagement. I’m going to show you how I do this.
Now, I want you to notice a few things. First, if you look at the diagram below where Bruce Lee is Kicking Tampa Bay’s Ass you can see I reached 12,472 people organically. I did not have to pay a dime and check out the engagement.
If you want to do well with your “Facebook page for business” I need you to read on and pay very close attention from here until the end of my article. That is if you really want this to work for you.
Facebook LOVES viral. If you post something and people engage quickly Facebook tends to share that post to more and more people. On the other hand, if you make a post and nobody engages it’s very unlikely that Facebook will reward you with more organic reach. Period.
This has to do with Facebook “algorithm” and it definitely has been changed. Basically there is only so much space on peoples news feeds and Facebook has to choose which posts are going to be shared organically. The only other way to get your post seen by your fans is to pay for it through advertising.
I’m sure you’ve probably made a crap load of posts and get a couple likes, a comment or two and no shares right? Trust me, there is a way to change that. There are three things you MUST do to get engagement with your pages. I am talking from experience because I have built and maintained many pages and tested just about every single angle.
I have tested tons of niches when building a facebook page for business. I have been consistent, not consistent, advertised, not advertised, used dark posts, power editor, ads manager, boosted, shared. Just about everything you can do with a fan page. These are the 3 things that are crucial for high engagement.
First: You must have a laser targeted audience.
Second: You must have a good image that speaks to that audience.
Third: You must talk about something current that people care about and stirs their emotions.
It really is that simple. If you want a Facebook page for business that converts you must follow these three steps. Some niches work better than others so you have to do a lot of testing. This takes some work and thinking outside of the box. Being different than your competition.
This is exactly what I do when starting a Facebook page for business.
I find my laser targeted audience by advertising. Then I create images online like the one you see above and below using Canva. Then I post some content which is relevant and current. Some niches work better than others.
Now I’m going to take it a step further. The Red Sox as a team started to really slide in the rankings. They were losing. So I started to focus on other fan pages and I stopped engaging with my addicted to red sox page. I noticed a few things over the months.
First, my fans kept going to my page. They really enjoyed my content even when the Sox were in last place. I was getting messaged daily asking me about my page. How come I’m not posting. Etc. These people were “die hard” Red Sox fans and win or lose they WANTED more. So I decided to make a post almost 3 months later when I really thought this page was dead.
As you can see it dropped off a bit. But you can learn something from this. Facebook loves consistency but they also love engagement. They still rewarded me when they saw my posts go semi-viral.
It also tells me something else. You can get your engagement back pretty easy if you have the right audience.
My fans stuck around even when I disappeared. This shows you the importance of using my three step formula and how powerful it is.
In summary, I really hope you learned something here. I hate to see people waste money or time with fan pages or any social media for that matter. If you do this the right way you can get MASSIVE free traffic and TONS of backlinks for your websites. So when your ready to start a Facebook page for business make sure you follow these three steps!