Here are some simple Facebook Contest Ideas to help maximize your results with social media.
I’m willing to bet that most everyone has either seen or been involved in some sort of Facebook contest.
They are, in fact, fun. But why do businesses host them? Not only are they great for branding, but they can also be an essential part of your social media strategy.
Let’s discuss some steps you can take in running a successful contest.
Facebook Contest Ideas
Determine Your Goals:
Prior to doing anything else, you will want to be sure that you know exactly what it is that you want to get from the contest. Are you wanting to get more likes? Make more sales? Increase engagement levels? Collect content for future use? You need to know this because, dependent upon the goals you set for yourself, you will want to approach the setup of the contest differently.
To Get More Likes:
Make sure that contest participants are required to like your page in order for their entry to be valid. In addition, you can make a play on this by having participants like your page and tag their friends in the hopes of their friends also liking your page.
To Get More Sales:
In fact, simply by posting active and engaging material on Facebook, you will be encouraging folks to buy your product. That’s the idea, to drive people to your website to purchase your product. A perfect option for doing this is to craft your contest form using Survey Gizmo. Once participants complete the form, you can set it to send these prospective customers directly to your website. You will actually be surprised by how many people end up purchasing. On the other hand, if they don’t buy right then, you can use one of Facebook’s pixels in your survey to create an audience of these participants for future retargeting ads.
Improved Engagement Levels:
It is known that engagement levels improve the more people click and interact with your social content. A Facebook contest is the perfect way to engage with your clientele and grow your engagement. You will get even better engagement if your contest involves commenting on your post as part of their entry.
Contests are the best way to get user-generated content. Photographs of your customers with your product, customer testimonials, and blog posts. A contest is the perfect enticement for customers to send in their content for you to use in the future on your site and social media.
Think of a Theme:
Be as creative as you possibly can, even if it means getting help. Customers, followers and prospective customers will be much more likely to enter your contest if it has a unique and creative theme. Be sure to tie the prize into the theme of the contest.
Contests are not only more fun and engaging this way, but they are easier to keep track of.
Choose Your Prize:
When you coming up with what the prize will be, determine how much work a participant must do to enter. A good general rule is – the larger the prize, the more work you should expect them to do.
Also, a good place to start is by giving away one of your business’ products or services. This creates a great opening for new prospective customers to fall in love with your business.
Facebook ads, of course, are the perfect place to start the advertising for your Facebook contest!
If you are planning on advertising your contest or boosting it in any kind of financial way, you want to be sure that it is running for at least 2 weeks. This gives plenty of time for the ads to reach their target audience and gives your participants time to participate.
Analyze Your Results:
You may or may not already know that Facebook has a lot of really great tools in their “Insights” section that can tell you information like post engagement, page clicks, and page likes. In addition, you can see your top posts based on engagement level, date or reach.
These are great ways to regulate the success of your Facebook contest, but you’re not limited to just these. There are many other ways also. Check your survey to see how many people entered. Was the content they submitted any good? Take a look at the Facebook ads you ran in Ads Manager and see how many sales were a result of the contest. Determine if the cost of the prize and the ads is worth the likes, engagement, or sales.
If the contest resulted in more income than money spent – the decision is clear. Do it!
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