Do you realize that consistency in advertising is the key to long term success? Today I want to answer a very common email I get almost weekly from subscribers or in my marketing groups that I admin. This has to deal with advertising. Most precisely spending money on advertising and marketing.
I get these type of emails all the time and it goes something like this, “I have x amount of $$’s to spend on marketing. What should I buy to get the biggest bang for my buck”?
Consistency In Advertising – Don’t Put It All On Red!
This is very typical especially with someone just starting to advertise for the first time. They want to know if they should buy Facebook ads, solo ads, advertise on a blog etc.
It’s actually a very valid question but the question is wrong. Let me explain why.
Too many people think of internet marketing as a game. It’s almost like they’re going to Vegas to go gamble. I have $500 bucks I’m going to bet it all on red. If I win I double my money. If I lose I’m going to blame it on Josh.
This is kind of what your doing when you ask me what advertising you should spend all your money on.
See, you want the same result. You want to spend x amount on advertising to make a profit on what you spend. That’s not really what advertising is. Advertising is not a one shot deal. This is what a lot of newbie internet marketers get wrong. They just want to spend a $1000 bucks and get back $2000.
Ideally that is what you want but in real life it doesn’t work that way. Advertising and marketing is not a one time thing it’s a continuous thing. You do it all the time. Your question shouldn’t be where do I put my money. Your question should be what is your marketing budget. How much money do you have to spend per month on advertising.
If you look at brick and mortar business they don’t do one time advertising. McDonald’s doesn’t advertise one time. They spend a fixed amount every single month on advertising. That’s how you do proper advertising. They measure their return on advertising over time. They don’t gamble with their money.
I realize the internet can give you pretty fast results. If you have a properly set up internet business you have more then one product. You have multiple products and hopefully you have ever increasing price of products. So you can’t measure your return on investment within the first week.
For example, I have received sales from people that opted into my sales funnel from over a year ago. They signed up with something I promoted a year or longer ago and now they’re on my list. So over the years I have kept in contact through Facebook or email or maybe Skype. It’s never the same. Then I promote a new tool or business months or years later and they buy now because it makes sense to them.
So if I originally spent some money on an ad over a year ago it’s very hard to measure if that person bought over a year later. Marketing is every single month. I have a budget that I spend every single month and I look at where I can best put that money.
So don’t write to me I have x amount of money and it’s all I have where should I put it. My advice from now on is going to be, “take that x amount and divide it by 12” so your spending an amount every single month. It’s not a one time deal. Having consistency in advertising is the only real internet marketing strategies that will work long term.
Lets hook up!