goDesana first launched as Green Organics International in 2011 and is based out of Ohio in the US.
The company functions in the essential oils MLM niche and is run by Founder and CEO, Paula Scarcella.
The goDesana website domain was registered in 2013, signifying that this is when Green Organics International rebranded.
I tried to determine why Green Organics International rebranded as goDesana but came up with nothing.
Paula Scarcella’s Green Organics International executive bio alleges that she got involved in MLM in the 1990s.
During the past 20 years Paula discovered a divide between company owners and their distributors.
After experiencing for herself the absence of integrity and the dishonesty from company owners, she decided to open her own company based on honesty, integrity and transparency.
With her experience as a distributor, Paula noticed that the regular person needed help, support and the right tools to reach the same success that she did.
Built on this thinking, she began Green Organics in order to aid individuals to reaching their goals and dreams.
Before launching Green Organics International, Scarcella was an affiliate with Essane (health and wellness) and Ultra International (essential oils). Whether either one of these companies is referred to in Scarcella’s bio is unclear at this time.
In 2010, Scarcella launched Cycle for Wealth, a $45.00 matrix cycler Ponzi scheme.
Read on for my complete review.
goDesana Product Line
goDesana mainly markets a variety of essential oils but also offers personal care, weight loss, nutrition and home products.
The goDesana compensation plan alleges that the company markets “300 organic and wild-crafted products”.
goDesana’s essential oils are accessible as singles and blends, with full retail pricing accessible on the goDesana website (click “buy retail” from the website navigation menu).
Other products featured on the goDesana website include:
- Herbology – Black Assam Tea ($18.40), Cellular Herbal Tea ($29.90), Cherokee Bitters Kit ($20.70), Cleanse Herbal Tea ($28.75), Detox Herbal Tea ($28.75), Elderberry Syrup it ($20.70), Ginseng Root Powder ($57.50), Green Tea ($18.40), Heart Berry Protect Herbal Blend ($32.20), Lifex Herbal Blend ($24.15), Peppermind Leaves ($10.35), Rooibos Tea ($18.40), Sip & Slim Herbal Green Tea ($27.60), Soothe the Soul Herbal Tea ($20.70), Wise Woman Herbal Blend ($27.60)
- Personal Care – Bath Bars ($9.20), Aloe Lavender Body Wash ($20.70), Dry Body Brush ($10.35), Flora Oceana Bath Bags ($31.05), French Green Clay Body Wash ($21.85), Hand & Body Lotion ($21.85), Hydrating Lip Balm ($9.20), Loofah ($9.20), L-Stimulate Deodorant ($9.20), Mouth Rinse ($19.55), Foaming Hand Soap ($13.80)
- PH Nutrition – supplements, tea, weightloss, alkalize & cleanse, biominerals and heart health
- Skin Care – age delay, baby care and anti-acne
- Spa – Argan Oil ($20.70), Avocado Oil ($20.70), Clay Vitality Detox Powder ($23), Salt: Dead Sea Salt Fine ($17.25), Flora Oceana Bath Bags ($31.05), Fractionated Coconut Oil ($17.25), Grape Seed Oil ($17.25), Hemp Seed Body Oil ($24.15), Macadamia Nut Oil ($17.25), Pink Himalayan Bath Salt ($15.60), Rosehip Seed Oil ($17.25), Sea Buckthorn Oil ($20.70), Sesame Seed Oil ($24.15), Signature Body Oil ($20.70)
- Animal Care – Cold & Congestion Oil ($20.70), Cooling Relief Massage ($24.15), Fear & Separation ($20.70), Flea Repellent ($17.25), Immune Support ($20.70), Itch Relief ($20.70), Motion Sickness ($17.25), Stress & Nerves ($20.70), Super Calm Trauma ($24.15), Tick Repellent ($20.70), Warming Joint Massage ($20.70), Wound Relief ($20.70)
- Home Care – Bug Spray ($31.05), Deep Green Grounding Blend ($20.70), Protector antiseptic and disinfectant ($31.05), Home & Laundry Concentrate ($13.80), Spray & Wipe Cleaner ($13.80)
Otherwise, goDesana products are offered in numerous packs. The company also alleges to offer a “100% unconditional money-back guarantee”.
Note: goDesana’s complete product catalog and pricing is accessible on the goDesana website. In the interest of briefness, I haven’t covered every goDesana product accessible above.
goDesana Compensation Plan
The goDesana compensation plan pays affiliates for producing retail sales, as well as residual sales chiefly via a uni-level compensation construction.
goDesana Affiliate Ranks
There are 10 affiliate ranks in the goDesana compensation plan.
Together with their respective prerequisite criteria, they are as follows:
- Product Consultant – sign up as a goDesana affiliate and maintain 30 PV over a rolling 31-day period
- Silver – maintain 50 PV over a rolling 31-day period
- Gold – maintain 80 PV over a rolling 31-day period
- Jasper – maintain 80 PV over a rolling 31-day period and recruit at least two affiliates
- Amber – maintain 80 PV over a rolling 31-day period, recruit at least four affiliates and have a downline generating at least 1200 GV a month
- Ruby – maintain 80 PV over a rolling 31-day period, recruit at least six affiliates and have a downline generating at least 2400 GV a month
- Emerald – maintain 80 PV over a rolling 31-day period, recruit at least twelve affiliates and have a downline generating at least 5000 GV a month
- Diamond – maintain 80 PV over a rolling 31-day period, recruit at least eighteen affiliates and have a downline generating at least 12,000 GV a month
- Double Diamond – maintain 80 PV over a rolling 31-day period, recruit at least twenty-four affiliates and have a downline generating at least 30,000 GV a month
- Platinum Diamond – maintain 80 PV over a rolling 31-day period, recruit at least thirty affiliates and have a downline generating at least 60,000 GV a month
Note: Up to 50% of the GV requirements can come from any one uni-level leg.
PV stands for “Personal Volume” and is sales volume produced by a goDesana affiliate’s own orders and that of their retail customers.
GV stands for “Group Volume” and is PV produced by a goDesana’s recruited downline.
goDesana affiliates earn a 20% commission on sales volume produced by retail customer orders.
goDesana affiliates who host retail parties can also earn “shopping dollars”, which can be put towards an affiliate’s own purchase of product.
Wholesale Order Bonus
Wholesale orders are product orders which are placed by recruited affiliates or preferred customers (retail customers on monthly auto-ship).
The Wholesale Order Bonus is paid out through a uni-level compensation construction.
A uni-level compensation construction puts an affiliate at the top of a uni-level team, with each personally recruited affiliate put directly underneath them at level 1.
If a level 1 affiliate recruits new affiliates they are put on level 2 of the original affiliate’s uni-level team.
If a level 2 affiliates recruits new affiliates, they are put on level 3 and so on and so forth down a hypothetical countless number of levels.
goDesana caps payable uni-level levels at 5, with commissions paid as a percentage of wholesale order volume produced within the uni-level team.
For wholesale orders of 219 BV or less:
How many uni-level levels a goDesana affiliate can earn on for 219 BV or less orders is determined by their rank.
- Product Consultant to Gold – 3% on level 1 (personally recruited affiliates or preferred customers)
- Jasper to Emerald – 6% on level 1 and 2% on levels 2 to 4
- Diamond or above – 8% on level 1 and 2% on levels 2 to 5
For wholesale orders of 220 BV or more:
- 220 BV to 359 BV orders – 15% on level 1 and 2% on levels 2 to 5
- 360 BV to 499 BV orders – 18% on level 1 and 2% on levels 2 to 5
- 500 BV or above orders – 21% on level 1 and 2% on levels 2 to 5
Note: In order to qualify for the Wholesale Bonus on 220 BV or more orders, a goDesana affiliate must have produced at least 220 PV within the last 31 days.
A goDesana affiliate can increase the percentage payouts by 2% by purchasing at least 80 PV worth over a rolling 31-day period.
Residual commissions in goDesana are paid out using the same uni-level compensation construction as the Wholesale Bonus.
While the Wholesale Bonus applies to wholesale product orders only, residual commissions are paid out on all placed order volume.
Residual commissions are paid out down a total of 7 uni-level levels.
How many uni-level levels an affiliate can earn on is determined by their rank:
- Product Consultant – 3% on levels 1 and 2
- Silver – 3% on levels 1 to 3
- Gold – 3% on levels 1 to 4
- Jasper – 3% on levels 1 to 5
- Amber – 3% on levels 1 to 6
- Ruby or higher – 3% on levels 1 to 7
Infinity Leadership Bonus
The Infinity Leadership Bonus offers a way for Platinum Diamond ranked affiliates to earn past the first 7 levels of their uni-level team.
Platinum Diamond goDesana affiliates earn a 1% Infinite Bonus on sales volume produced from level 8 of their uni-level team.
Note: There is no level cap for the Infinity Leadership Bonus.
Check Match Bonus
The Check Match Bonus is a percentage match on uni-level commissions paid out to downline affiliates.
Using a uni-level compensation construction, the Check Match Bonus pays out on up to 5 levels of recruitment:
- Jasper – 10% on level 1 and 2% on levels 2 and 3
- Amber – 15% on level 1 and 2% on levels 2 and 3
- Ruby – 20% on level 1 and 2% on levels 2 and 3
- Emerald – 25% on level 1 and 2% on levels 2 and 3
- Diamond – 30% on level 1 and 2% on levels 2 to 5
- Double Diamond – 35% on level 1 and 2% on levels 2 to 5
- Platinum Diamond – 40% on level 1 and 2% on levels 2 to 5
Revenue Sharing Pools
goDesana runs 4 revenue sharing pools each made up of a percentage of company-wide revenue:
- all affiliates qualify for a share in the 2% Build and Earn pool for each affiliate they recruit
- all affiliates qualify for a share in the 2% Team Build & Earn pool when a personally recruited affiliate recruits a new affiliate
- Ruby & Emerald ranked affiliates earn an equal share in a 1% Ruby & Emerald pool
- Diamond and higher ranked affiliates earn a share in a 3% Diamond pool
Rank Advancement Bonus
goDesana awards affiliates who qualify at the Amber and higher ranks with the following cash bonuses:
- Amber – $100
- Ruby – $250
- Emerald – $1000
- Diamond – $2500
- Double Diamond – $5000
- Platinum Diamond – $10,000
Note: The rank must be held for 3 consecutive months after first qualifying for the bonus to be paid out.
If a goDesana affiliate qualifies as a Ruby within 90 days of joining the company, they also receive an iPad Mini.
goDesana affiliates at the Diamond and higher ranks qualify for a monthly $400.00 to $800.00 car bonus.
goDesana affiliate membership is free.
One corporate bio I read for Paula Scarcella specified the she spent almost 10 years in Ultra International.
It is profusely clear that Scarcella’s time at Ultra International deeply influenced the goDesana opportunity. Now, that’s not to say it’s a bad thing.
The products are readily marketable and reasonably niche-grouped. Given the wide-ranging appeal of the products however, it is wise to check out the local competition (especially with respect to the flagship essential oils).
After Ultra International, Scarcella seems to have had a short-lived stint with Essante before venturing into the MLM underbelly with Cycle For Wealth.
That did not last long, with Scarcella returning to what she knows with Green Organics International. There does not seem to be a nefarious reason for the name-change to goDesana but I found it odd I couldn’t find an official mentioned reason for the rebrand.
goDesana – Hoops and Hurdles?
In any event, goDesana offers a huge range of products that match the main party marketing model behind the business. Most of the goDesana product range is focused in one way or another around the home, so from a presentation viewpoint hosting marketing parties at people’s homes makes sense.
There is a lot of stress in the goDesana compensation plan about there being “no product purchase required” to earn commissions.
goDésana has removed the hoops and hurdles to getting underway with no sign-up fees, no auto-delivery requirement, no investment, and no personal purchase requirements to earn, making this the Income Opportunity by which all others should be compared.
While this is true on the surface, affiliate purchases to qualify for commissions are however seriously incentivized.
If an affiliate purchases product to self-qualify for commissions, they earn a discount the longer they do so (up to 30% after 13 months).
goDesana affiliates can also earn a bonus of 2% on uni-level commissions if they purchase 80 PV or more worth of products every 31 days.
Commissions on wholesale orders of 220 BV or more require an affiliate to produce 220 BV, which again can be self-purchased.
goDesana – Good News?
The probability of this happening (as opposed to retail order volume) is amplified by the offering of up to 30% in discounts if an affiliate purchases products (220 BV = 10% discount, 360 BV = 20% discount and 500 BV = 30% discount).
The good news is establishing whether or not affiliate purchases make up the majority of your potential up-line’s business easy.
What you want to find out is whether or not they’re qualifying their monthly PV requirement through their own purchase of product or not.
To be fair, there are goDesana affiliates who sincerely are ordering product every month for personal use. And there’s nothing wrong with that.
What you want to look for however is equivalent BV being produced through retail sales each month.
I want to repeat that again: There’s unquestionably nothing wrong with a goDesana affiliate purchasing product every month, provided they have at least their commission qualification BV met by equivalent retail product orders.
goDesana – My Conclusion
A lack of substantial retail activity would indicate the majority of BV produced company-wide being sourced from affiliate purchases.
This would mean goDesana is operating as a product-based pyramid scheme.
Not helping are the somewhat sheer recruitment requirements at the upper goDesana affiliate ranks. I can’t really see why these requirements are there, given an affiliate can only produce up to 50% of required GV from any one recruitment leg in any case.
It just appears to be an excuse to get affiliate’s recruiting, which may lead to inventory loading recruitment.
Having said that, overall I don’t think there is enough in the compensation plan to tip the scales against retail orders, but it is a prospect nevertheless.
One other factor to consider if you decide to utilize party marketing is the cost of products you’re going to use as samples.
These will be self-purchases, but be cautious that you don’t fall into a trap of spending money each month on samples without producing a “return” through retail sales.
Be even more cautious of recruiting other goDesana affiliates who might fall into the same trap if you yourself aren’t producing commissions through retail sales.
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