If you spend time on social media check out my 10 Best Social Media Marketing Tools!
Undeniably, social media has created an enormous impression on our lives. At least once a month, approximately two new social media websites are launched. And, for marketers, each one has its roles and purposes.
I may seem quite simple, but managing social media platforms is not an easy task. Each platform involves its own unique set of tactics and management method, which is not something everyone is prepared for. Especially when trying to finding a target audience on Facebook or optimizing an Instagram profile.
10 Best Social Media Marketing Tools
The first necessary step is obviously creating your social media platform. However, actually using it to reach out to your target market and taking on the huge task of replying to all prospective customers… now that’s the complex part.
The Best Social Media Tools of 2017
Below are the top tools which you should keep in mind if you want to master social media and use it to the best of your capabilities.
Social Media Tools – Tailwind
Tailwind is designed specifically to assist you with your Pinterest marketing efforts.
It aids you with bulk uploads, calendar scheduling, and multi-board pin creating.
Additionally, it helps you find the best time to send your pins in order to get the best response from your target audience. For these reasons we had to include it in our 10 best social media marketing tools list.
Social Media Tools – Canva
Canva helps people to remember things they see or read or hear on your social medial. Generally, when people hear something, they are only capable of remembering approximately 10% of that information after a week. Yet, if there is a significant image together with that information, the retention rate increases to 60%.
Social media marketers more often than not have a preference for using visual content marketing on social media.
Having said that, Canva is the perfect tool for creating great images.
Listne, you don’t need to be good at graphic design. By using Canva, you will be able to create wonderful visual content for your social media websites simply by making use of the templates they offer.
I have to say that this tool is so good, it can make any beginner look like an expert with very minimal effort. I personally use Canva every single day. I made all the pictures you see in this post. Therefore I had to include it in my 10 best social media marketing tools checklist.
Social Media Tools – Edgar
Content marketing is the pillar of social media marketing, and if done correctly, it can do wonders for your business.
Creating applicable and commanding content is not easy at all and can take up a good amount of your time. But what if you could reuse that conten to market yourself again?
Nearly 60% of all marketers reuse their content.
Nonetheless, keeping track of that content and then scheduling it for reposting takes a lot of effort and time.
By using Edgar, you can schedule posts, and Edgar keeps track of the old content for you.
I must say that this tool will help you manage your old content with effortlessness and effectiveness.
Social Media Tools – Nuzzel
Knowing the interests and likes of your target market is a must in social media marketing.
Nuzzel will help you sort out all types of essential information such as contact information, demographics, interests, and more.
Nuzzel also lets you sort through your friends and friends of friends’ shared posts.
And, in addition, Nuzzle will keep you informed of everything that is happening and trending in your circle.
Available on iOS and Android, it is a great application that can help you with content curation on Facebook and Twitter.
Social Media Tools – BuzzSumo
Although it is also meant for content curation purposes, this tool works a bit different from Nuzzel. BuzzSumo helps you to understand your competition and niche market. Using search criteria based on keywords, you can find the most shared content and figure out what’s working well in your specific niche.
In addition, BuzzSummo lets you filter out content based on date and popularity, which, without a doubt, makes this tool even more convenient.
Social Media Tools – Flipagram
As stated above, social media is all about grasping the attention and interest of your target audience.
Easily, if you do not play intelligently, within a matter of minutes or even seconds, you can either gain new clients or lose old ones. It literally happens that quickly.
With that said, know that 43% of content being posted is in the form of videos, and it is vital that you get in on the video content marketing action.
Flipagram permits you to create 15-second videos by grouping together pictures and images from your phone.
You can crop, edit, and resize those images to add in some great visual effects. It also has an added effect which lets you auto-time your videos for Instagram optimization.
Social Media Tools – Nuvi
Nuvi aids you in getting a look into the heads of your target audience.
It goes well outside the public posts and gives insight into the private posts of your audience. With this, you can learn out what happens behind the scenes.
This information can help you strategize your marketing tactics and customer relations.
Social Media Tools – Inkybee
Being successful on social media means staying connected to the right people. Inkybee helps you identify all the individuals and contacts who will matter to your brand and will have a positive influence in endorsing it.
Not only can you search for businesses, you can also search for celebrities and bloggers who are talking and writing about the industry you belong to.
Social Media Tools – Tagboard
Countless professionals highly recommend this tool.
Tagboard permits you to manage the brand activity relative to your brand on social media.
This tool can help arrange your efforts. It helps you locate activities taking place in the social media world with regard to your specific brand.
If you search for hashtags, it will populate results by all the negative and positive comments the hashtag yields about your brand. It is a perfect tool to keep an eye on social media activity and receive clear logical data to work with.
Social Media Tools – Brand24
When your business is mentioned on Twitter, most all times you are not available to reply.
Going to each social media website and looking for the mention of your brand can literally take hours. By using Brand24, that task is made much easier.
Brand24 affords you with real-time information on all activities taking place about your brand on all social media platforms.
And even better, it saves you time, but also keeps you alert. This helps you respond to all the negative and positive comments regarding your brand within a reasonable amount of time.
Hope you enjoyed my 10 best social media marketing tools list.
Here are others that work really well and definitely worth looking into.
Social Media Marketing Tools – Bonus List
Olapic assists you in scheduling and managing posts on Instagram and Pinterest. These are, without a doubt, two of the most successful social media tools consisting of only visual content.
Olapic lets you schedule posts on these platforms and lets you get infographics on each post also.
Olapic helps you find out about the most shared, most pinned, most commented, and the most liked posts on these two platforms.
It also has many other added features for increasing user engagement and helping to generate more interest for your business.
The actual purpose of social media marketing is essentially to engage with the audience, and then transform them into buyers.
If your marketing efforts are not replicated on your company’s ROI, then you need to take a closer look at the audience and their behavior on social media.
Crowd Booster gives you a clear analytical report of your social media activity. It can even break it down on the basis of social media platforms.
Crowd Booster also allows you to create custom reports. It helps you to better understand your audience’s likes, dislikes, and interests with clear demographics and analytical details.
BundlePost helps you to curate and schedule content for social media at least 5 days in advance and within a matter of 20 minutes.
This tool will also help you make better marketing decisions by substituting certain words with relevant hashtags. This is important as proper hashtag usage will make all the difference.
Your marketing efforts will be much more effective, just by simply having this one simple tool.
The reference to your brand on social media is a measure of its accomplishment and popularity.
It finds user-created content concerning your website, product, brand, and company.
SocialMention permits you to search for your brand on blogs, in videos, images, and in questions, such as on Quora.
Using these results, you are able to gain better insights into the keywords that best describe your brand and find new ways which can help you connect with your audience better.
Mulpix was created explicitly for Instagram.
It functions as an Instagram search engine which allows you to find people, names, and brands with reference to location, mentions, hashtags, and names.
It is great for personal and professional use alike.
Not only does it aid in helping you to locate people, it also helps you locate people who can prove to be valuable to your business interests.
This tool delivers a platform where the buyers get to meet the sellers. With Instagram searches based on hashtags, Mulpix accumulates a list of all people who are interested in the services you are selling so that you are able to easier connect with them.
It searches through videos, images, and comments on Instagram in order to compile this list.
Being a unique search engine for Instagram, I would highly recommend it.
Social Media Marketing Tools – Bottom Line
The power of social media is growing exponentially. To make efficient use of your time and efforts, it is, without a doubt, better to make use of the tools designed for the very purpose of assisting you in this task.
The tools mentioned above are the social media experts’ favorites, and are certainly the best ones to make use of in 2017.
Hope you got something out of my 10 best social media marketing tools checklist. Remember to subscribe below for my secret tips and strategies.
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